It was the year 1873 when Vincenzo Paolucci moved from the nearby region of Abruzzo to Sora in Ciociaria (Latium). This decision was motivated by the fact that in this new territory, the Liri Valley, rich in water and lush vegetation, nature offered many varieties of plants (gentian, etc.) necessary for his liquor preparation. It should also be said that, after the arrival of the French, led by Napoleon, a thriving industrial economy flourished in this area; paper mills, textile factories, etc. arose because many generals (experts in paper and textile processing) chose to remain in this region deemed suitable for setting up industrial plants in the above-mentioned fields. In this new and economically prosperous setting, Vincenzo Paolucci began his artisan production of liquors. In 1918, after the First World War which greatly hindered the survival of the enterprise, Vincenzo’s son, Donato, joined him and through commitment and tenacity they soon allowed the artisan activity to reach a good industrial level and to receive well-deserved awards (Gold Medal in 1934). Unfortunately, the outbreak of the Second World War greatly damaged the plant, located in the area surrounding the Montecassino front, and negatively affected the activity and growth of the company itself. At the end of the Second World War Donato Paolucci was succeeded by his sons, Mario and Ermanno, who, inspired by their father’s example and with the same tenacity and commitment, reconstructed the Viale Simoncelli plant making it bigger and more modern after the demage received during the war.
The vibrant, bittersweet bouquet is citrusy, herbal, floral and earthy. The palate entry is bittersweet, intensely herbal and earthy but refreshingly orange citrusy; the tasty midpalate is marked by heightened sweetness and a more mineral-like core flavor. Finish is savory and bittersweet.