The idea was born in December 2012 during a conversation. During that conversation we realized that within the International Category of Vermouth we were missing some products that could broaden the selection available to bartenders. With all the respect we have for the companies which formed the category and without which we wouldn’t exist, we realized that the world goes on and, more importantly, mixology is in a constant state of evolution. It is important to learn from the past, but we needn’t be permanently nostalgic nor create facsimiles of established products. We wanted a product with its own identity that could showcase truly contemporary Italian values. This is the beginning of the project titled OSCAR.697. We hand picked Oreste Sconfi enza, owner of La Canellese. Oreste has been producing Vermouth since 1957, both under his own brand and for respected commercial labels. La Canellese is based in heartland of Vermouth, the town where Vermouth was born; Calamandrana, a village of Canelli, in the province of Asti, in the Piedmont region of Italy. OSCAR.697 refers to the “Oscar Vermouth that has the exclusive recipe n°697”. Very simple, but very effective in its unembellished explanation. We need no romance, no pretense. It just happened. Our exclusive recipe n°697 respectfully adheres to the Vermouth production guidelines imposed by the Italian authorities.
Clear, pale straw yellow in colour. The bouquet has honey, floral elderflower and bergamot. The palate shows lightly honey sweet but with balancing acidity and mild wormwood bitterness. Zesty citrus and pronounced elderflower with herbal complexity. Honeyed elderflower gives way to zesty citrus and mild lingering wormwood bitterness on the finish.