The combination of three gentleman became the catalyst for Martini (or Martini, Sola e C.ia as it was then called). Alessandro Martini was a gifted salesman, Teofilo Sola the accountant and Luigi Rossi the wine, herbalist and liqueur expert. Luigi utilised his experience and encouraged the team to locate to Pessione, Italy. Here, the chances of riding on the trend of vermouth were maximised, with the hills being the source of some of the best grapes and herbs around, as well as close to the Turin-Genoa railway (four years later, it negotiated with Northern Italy Railways to build a private railway track inside the plant, connecting them directly to the royal station of Pessione). 1865 saw there efforts rewarded, winning a medal for ‘Excellent Quality of Liqueurs’ at the prestigious Dublin International Expo Awards. Wanting to expand on this, and seeing no reason as to stop with border line of Ireland, they adorned each label with the Dublin medal and diploma iconographies, sharing the success with all consumers and suppliers further afield. With this came many more entries to competitions, signalling their intent to make Martini, known to the world. 1879 became a sad yet turning year, with the passing of Teofilo Sola. In response, Alessandro Martini and Luigi Rosso, determined to uphold his memory, changed its trading name ‘Martini & Rosso’. In 1903, Luigi Rossi’s brothers, Teofilo and Cesare, welcomed their younger brothers, Enrico and Ernesto, into the Martini & Rosso fold, spreading the family name to branches around the world. Two years later, Alessandro Martini passed away. 1935 saw cousins Metello, Theo, Lando, and Napoleone become the third generation of Martini management and they threw themselves into sport, art, industry and society. Metello and Theo supported international sporting competitions, Lando’s art collection filled the Museum of Oenological History and Napoleone embraced new production techniques and welfare reform. In 1987, Martini had enlisted Bacardi to distribute within America, and six years later joined forces to create a production, commercial and distribution network, now seen as one of the world’s largest premium spirits company.
Martini Bitter is made from a selection of botanicals including sweet oranges, limes, Italian artemisia, Chinese rhubarb, gentian and roses from Bulgaria, selected by master herbalist Ivano Tonutti.