Sixty years after its debut LANCERS remains one of the most enduring and best recognized wines. For many wine lovers, their first introduction to the world of wine began with a glass of Lancers Rose. Lancers Rose originates in the vineyards of Portugal. The brand was created by the Soares Franco family, owners of Portugal’s historic and highly regarded J.M. Fonseca winery. Lancers’ early success dates back to its popularity with American troops returning home from the battlefields of Europe at the conclusion of World War II. Eager to celebrate, the soldiers were quick to embrace the crisp, refreshing charms of Lancers Rose. Lancers takes its name from a famous painting, “Las Lanzas,” by the 17th century Spanish master, Velazquez. The painting was a favorite of Henry Behar, the Soares Franco family’s business partner at the time.
Clear, bright pink with a salmon hue. The bouquet is fragrant, with scents of fresh berries. Delightfully approachable style, with lively fruit flavors that extend into the finish.
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