The brief was to design a bottle which embodied the characteristics that make Soho special, a design that would capture the spirit of Soho; the brand essence being creativity, hedonism and non-conformity. Howard Raymond grew up in Soho and he wanted something that would nod to both the past and the present; a bottle that would look great and also a design that reached out to your senses. This was a very personal project; the launch of a premium drinks brand with The King of Soho London Dry Gin as a tribute to his father the legendary Paul Raymond, a man who was affectionately known as ‘The King of Soho’.The King of Soho is a London Dry Gin distilled in the heart of London using traditional methods; a complex spirit crafted with 12 botanicals to our unique flavour profile. The beautiful design of the bottle embodies the characteristics that make Soho unique. This premium quality gin is bespoke, smooth and full-bodied; soft juniper, coriander, with a high presence of citrus ingredients including grapefruit peel, balanced by angelica root and cassia. With this great tasting gin we celebrate the Spirit of Soho!
While remaining true to its London Dry heritage it has a delicate combination of sweetness, citrus and earthiness and a hint of grapefruit bitterness on the back of the palate. This Gin has clean and gentle nose which belies its strength that opens up to reveal classic juniper and pine notes with a refreshing zest of citrus oil. The tangy grapefruit reluctantly gives way to soft warming spice.