The sound system is an important part of Jamaican culture and history and because of this, it has set itself apart from many cultures. The sound system concept first became popular in the 1950s, in the ghetto areas of Kingston, Jamaica. Everyone couldn’t afford radios, or records so Disc Jockeys would get the latest records, set up their turntables, and huge speakers and set up street dances. In the beginning, the Disc Jockeys played American Rhythm and Blues music, but as time progressed and more local music was created, the sound migrated to a local flavor. RUM AND MUSIC WERE ENTWINNED IN THE FIFITIES & SIXTIES JAMAICAN SOUND SYSTEM ERA. 45 RPM RECORDS WERE THE VIBES… RUM WAS THE SOUL!
The rum delivers a cinnamon, cocoa, and vanilla-forward aroma. You may catch other aromas of nutmeg, clove, and cardamon nipping around the edges. The first sip delivers a spicy ethanol punch in a swirl of vanilla and cinnamon flavor. As these favors subside the earthy notes of the smoky vetiver come into play along with notes of clove and nutmeg. As the rum begins to fade unsweetened cocoa and black pepper weave into the profile in a lingering finish