We do things a little differently around here – and that’s what gives Jack Daniel’s its distinctive character. We Charcoal Mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And of course, by the way it tastes.
Strictly speaking, Jack Daniel’s is not considered a bourbon because it is charcoal filtered through sugar-maple charcoal, prior to aging, which gives it a different flavour profile. The process, called the Lincoln County Process, infuses a sweet and sooty character into the distillate as it removes impurities. Golden amber color. Muted, faintly fruity, burnt caramel nose reveals heat. A brisk entry leads to a light-bodied palate with sharp, charred oak, and toffee notes. Finishes in hot manner with a burnt, ashy character.