We do things a little differently around here – and that’s what gives Jack Daniel’s its distinctive character. We Charcoal Mellow our whiskey drop by drop, then let it age in our own handcrafted barrels. And we don’t follow a calendar. Our Tennessee Sippin’ Whiskey is ready only when our tasters say it is. We use our senses, just like Jack Daniel himself did. In fact, more than a century later, our Tennessee Whiskey is still judged the same way. By the way it looks. By the way it smells. And of course, by the way it tastes.
Introducing Jack Daniel’s No. 27 Gold Tennessee Whiskey. A rich, exquisitely refined and distinctively finished expression of our original Old No. 7 Tennessee Whiskey. Crafted to the same uncompromising standards as Jack Daniel’s Old No. 7, our Jack Daniel’s No. 27 Gold earns its name from the double barreling and double mellowing. It is extra matured in golden-hued maple barrels and twice charcoal mellowed for luxurious hints of maple and an exceedingly smooth finish.